Three Ways to Get to Know Your Audience & Boost Business Success

Going to college in Longmont can help you earn a business degree.  This type of degree tends to be extremely broad, meaning you’ll have the option to specialize in a certain field, such as human resources or marketing.  If you choose to pursue a marketing career, you’ll need to understand the ins-and-outs of creating effective marketing campaigns.  The success of your employer may very well depend on it.  At IBMC, we teach our students about the vast industry of marketing, and we’d like to share three important questions you should ask yourself about your targeted audience.

Does your audience have aspirations?

All audiences have aspirations.  Some may have more ambitious aspirations than others, but still, everyone has something that they are longing for.  When you distinguish these goals, your marketing efforts can be adjusted to show your audience that you can help them achieve their aspirations. It doesn’t matter how big or small the goals of your customers are, if you can prove you can meet them, you’ll greatly increase your customer count.  You must find a way to develop and deliver your product according to a persona’s goals, income and lifestyle behaviors.

What in life motivates your audience to take action?

Does your average customer make purchases based on how it makes him or her appear to society?  Or does your persona make purchasing decisions based on the lowest prices?  These motivational factors impact how you should market your products to each audience.  In order to discover what motivates your customers, you must assess their background, family influence and income.  These three factors will help you determine what causes them to make the purchasing decisions that they do.  One of the best ways to collect such data on your audience is via social media analyses.

What activities does your audience take part in?

Part of resonating with your potential and existing customers is being able to understand what they do on a day-to-day basis.  Does your average customer enjoy hiking on the weekends when she’s not working overtime at the office? By knowing what your audience does, you can find ways to integrate your marketing efforts into their lives.

The activities that your customers take part in largely outline the lifestyles that they live.  This is yet another reason why analyzing customer behavior is of such value.  When you get involved with your audiences via a real-world basis, such as attending the activities they take part in — music concerts, trade shows, etc. — you can then gain their trust, and ultimately, their customer loyalty.

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